A good technical SEO audit starts before running a website crawler.
In this module, you will learn how to understand the website, identify important pages, establish SEO priorities, and prepare a structured technical SEO audit checklist.
This preparation helps prevent one of the most common auditing mistakes: treating every SEO warning as equally important.
Crawling, Indexing, Sitemaps, and Site Accessibility
This module focuses on one of the most important areas of technical SEO: determining whether search engines can discover, crawl, and index important WordPress pages.
You will use Google Search Console and WordPress tools to examine indexing, robots.txt, meta robots directives, XML sitemaps, orphan pages, and common accessibility problems.
Website Crawlers, Errors, Redirects, and Canonicals
Learn how to use SEO website crawlers to analyze WordPress websites at scale.
Instead of checking pages one by one, crawling tools can collect technical information about hundreds or thousands of URLs, including status codes, redirects, canonical tags, metadata, indexability, and internal links.
Learn how website structure and internal linking influence crawling, page discovery, navigation, and SEO.
This module teaches you how to evaluate WordPress site architecture, URL structure, crawl depth, and internal links to ensure important content can be easily discovered.
Learn how website performance affects user experience and technical SEO.
This module covers PageSpeed Insights, Core Web Vitals, WordPress image optimization, caching, mobile performance, and common causes of slow WordPress websites.
Learn how WordPress SEO plugins manage important technical SEO settings.
This module focuses on Rank Math and Yoast SEO, including recommended settings for new websites and how to audit existing WordPress SEO plugin configurations.
Structured Data, HTTPS, and Additional Technical SEO Checks
Complete your WordPress technical SEO audit by checking HTTPS, structured data, duplicate content, metadata, and mobile usability.
These additional checks help ensure that the website sends clear and consistent technical signals to search engines.
Finding technical SEO problems is only part of an audit.
In this module, you will learn how to prioritize SEO issues, create a professional technical SEO audit report, explain findings to clients, and verify fixes after implementation.
This is especially useful for freelancers and SEO professionals working with real client websites.
Explore how traditional technical SEO principles also relate to emerging AI search and AI crawlers.
Because this area continues to develop, the module focuses on durable website fundamentals rather than claiming that experimental techniques guarantee AI visibility.