Learn how to audit the SEO plugin configuration of an existing website.

Check:

  • Is indexing enabled?
  • Are important content types indexable?
  • Are unnecessary archives indexed?
  • Is the XML sitemap configured correctly?
  • Are canonical URLs present?
  • Are redirects configured correctly?
  • Is schema enabled?
  • Is more than one primary SEO plugin installed?

Also check:

WordPress → Settings → Reading → Discourage search engines from indexing this site

This setting can cause serious problems if accidentally enabled on a production website.