Learn how to audit the SEO plugin configuration of an existing website.
Check:
- Is indexing enabled?
- Are important content types indexable?
- Are unnecessary archives indexed?
- Is the XML sitemap configured correctly?
- Are canonical URLs present?
- Are redirects configured correctly?
- Is schema enabled?
- Is more than one primary SEO plugin installed?
Also check:
WordPress → Settings → Reading → Discourage search engines from indexing this site
This setting can cause serious problems if accidentally enabled on a production website.