Practical Technical SEO Auditing for WordPress Websites

About Course

Practical Technical SEO Auditing for WordPress Websites is a step-by-step course designed to help beginners, WordPress users, freelancers, and aspiring SEO professionals learn how to perform a complete technical SEO audit on a WordPress website.

In this course, you will learn how to identify and analyze common technical SEO issues that can affect how search engines crawl, index, understand, and rank a website. You will work with practical SEO tools and follow a structured audit process that can be applied to real WordPress websites.

The course covers important areas of technical SEO including website indexation, Google Search Console, robots.txt, XML sitemaps, canonical URLs, redirects, broken links, HTTP status codes, orphan pages, site architecture, internal linking, Core Web Vitals, website speed, image optimization, structured data, and mobile performance.

You will also learn how to use SEO crawling tools such as Screaming Frog, Semrush, and Ahrefs to identify technical problems across a website. The course includes practical lessons on WordPress SEO plugins such as Rank Math and Yoast SEO, including recommended settings for new websites and how to audit existing plugin configurations.

By the end of the course, you will understand how to:

Perform a complete technical SEO audit on a WordPress website
Check whether important pages are crawlable and indexable
Use Google Search Console to identify indexing issues
Audit robots.txt and XML sitemaps
Find broken links, redirects, 4XX errors, and 5XX errors
Understand and audit canonical URLs
Identify orphan pages and internal linking problems
Use SEO crawlers to analyze a website
Check Core Web Vitals and website performance
Optimize images for better WordPress performance
Review Rank Math and Yoast SEO settings
Identify common technical SEO problems
Prioritize SEO issues based on importance
Create a clear technical SEO audit report
Verify fixes by re-crawling and testing the website

This course focuses on practical, real-world technical SEO rather than theory alone. The goal is to help you build a repeatable SEO audit workflow that you can use for your own website, client websites, freelance projects, or future SEO work.

Who This Course Is For

This course is suitable for:

WordPress beginners who want to learn SEO
Freelancers offering WordPress or SEO services
Website owners who want to improve their site’s technical SEO
Web developers who want to understand SEO requirements
Virtual assistants working with WordPress websites
Digital marketers
Beginner and intermediate SEO professionals
Anyone who wants to learn how to audit WordPress websites

No advanced coding knowledge is required, although basic familiarity with WordPress will be helpful.

Course Language: Video lessons are presented in Taglish (Tagalog + English), while lesson titles, notes, and learning materials are primarily written in English.

Perform a complete technical SEO audit for a WordPress website
Check website crawlability, indexability, and search engine accessibility
Use Google Search Console to identify indexing and coverage issues
Audit robots.txt, XML sitemaps, and meta robots directives
Find broken links, 4XX errors, 5XX errors, and redirect problems
Understand and audit canonical URLs
Use SEO crawling tools such as Screaming Frog, Semrush, and Ahrefs
Identify orphan pages and internal linking problems
Audit WordPress site architecture and URL structure
Analyze website speed using Google PageSpeed Insights
Understand Core Web Vitals including LCP, INP, and CLS
Identify common WordPress performance problems
Optimize images for better website speed and SEO
Understand WordPress caching and performance basics
Review Rank Math and Yoast SEO technical settings
Check structured data and schema markup
Audit HTTPS and common technical website issues
Identify duplicate content and duplicate metadata
Prioritize technical SEO issues based on their impact
Create a clear and actionable technical SEO audit report
Re-crawl and verify technical SEO fixes after implementation

Course Content

Introduction to Technical SEO Auditing

Preparing for a Technical SEO Audit
A good technical SEO audit starts before running a website crawler. In this module, you will learn how to understand the website, identify important pages, establish SEO priorities, and prepare a structured technical SEO audit checklist. This preparation helps prevent one of the most common auditing mistakes: treating every SEO warning as equally important.

Crawling, Indexing, Sitemaps, and Site Accessibility
This module focuses on one of the most important areas of technical SEO: determining whether search engines can discover, crawl, and index important WordPress pages. You will use Google Search Console and WordPress tools to examine indexing, robots.txt, meta robots directives, XML sitemaps, orphan pages, and common accessibility problems.

Website Crawlers, Errors, Redirects, and Canonicals
Learn how to use SEO website crawlers to analyze WordPress websites at scale. Instead of checking pages one by one, crawling tools can collect technical information about hundreds or thousands of URLs, including status codes, redirects, canonical tags, metadata, indexability, and internal links.

Site Architecture and Internal Linking
Learn how website structure and internal linking influence crawling, page discovery, navigation, and SEO. This module teaches you how to evaluate WordPress site architecture, URL structure, crawl depth, and internal links to ensure important content can be easily discovered.

WordPress Performance and Core Web Vitals
Learn how website performance affects user experience and technical SEO. This module covers PageSpeed Insights, Core Web Vitals, WordPress image optimization, caching, mobile performance, and common causes of slow WordPress websites.

WordPress SEO Plugins and Technical SEO Settings
Learn how WordPress SEO plugins manage important technical SEO settings. This module focuses on Rank Math and Yoast SEO, including recommended settings for new websites and how to audit existing WordPress SEO plugin configurations.

Structured Data, HTTPS, and Additional Technical SEO Checks
Complete your WordPress technical SEO audit by checking HTTPS, structured data, duplicate content, metadata, and mobile usability. These additional checks help ensure that the website sends clear and consistent technical signals to search engines.

Technical SEO Audit Reporting and Action Plan
Finding technical SEO problems is only part of an audit. In this module, you will learn how to prioritize SEO issues, create a professional technical SEO audit report, explain findings to clients, and verify fixes after implementation. This is especially useful for freelancers and SEO professionals working with real client websites.

Bonus – Technical SEO for AI Search
Explore how traditional technical SEO principles also relate to emerging AI search and AI crawlers. Because this area continues to develop, the module focuses on durable website fundamentals rather than claiming that experimental techniques guarantee AI visibility.

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